The Gig Economy: How Academics Are Working To Solve The Last Mile
Over the years, we have seen the startup community grow and how it has helped create jobs for many people across the globe. One of the significant economic improvements has been the gig economy. Given its prevalence today, we should know a bit about it, right? So what is there to know about the gig economy?
Gig economy is a form of free market where businesses frequently use independent contractors for brief tasks utilizing digital platforms that actively support the matching of suppliers and clients. If you’ve ever used an app to order food, reserve a vacation home, or employed a freelance cab driver, you’ve definitely participated in this economy sector.
The gig economy has had challenges, though. While we’ve grown accustomed to the convenience they offer, a closer look at “the last mile’s” efficient operation reveals glaring issues.
Unproductive couriers who frequently compete for the same tasks and spend more time waiting than delivering meals are clogging up the streets.
Although businesses are aware of these problems, they merely consider them when developing their operational strategies. That is why academics are working toward solving these problems through the use of technology. Their solution is to bridge the gaps that exist in the gig economy.
In light of the rapidly deteriorating scenario, academics have made the decision to work on more fundamental issues affecting persons who work in the gig economy as well as the way platforms handle them. They will not only look at the logistics but all underlying challenges.